Asked by Ameer Salem on Jul 22, 2024
Verified
To keep brands relevant, brand managers have to pay attention to three levels of change. Changes in the brand's product line represent which level?
A) Macro
B) Meso
C) Micro
D) None of these
Product Line
A group of related products marketed under a single brand by a company, often differentiated by function, target market, or price.
Micro
refers to a small-scale level of focus, often emphasizing individual elements or details in a study or project.
- Recognize the tripartite structure of alterations influencing the pertinence of a brand, including illustrative examples of each level.
Verified Answer
SY
Shubhi YadavJul 25, 2024
Final Answer :
C
Explanation :
Changes in the brand's product line represent the Micro level of change. This level focuses on the smallest scale changes, often involving adjustments to individual products or services within the brand's portfolio.
Learning Objectives
- Recognize the tripartite structure of alterations influencing the pertinence of a brand, including illustrative examples of each level.
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