Asked by Itzamar Gutierrez on Jul 28, 2024
Verified
What is the principle of closure?
Principle of Closure
A psychological tendency to perceive a complete image even when the sensory information is incomplete, based on our experience and expectations.
- Identify and describe the principles of gestalt psychology and its application in consumer behavior.
Verified Answer
RA
Raven ArcangelAug 03, 2024
Final Answer :
The gestalt principle of closure implies that consumers tend to perceive an incomplete picture as complete. That is, we tend to fill in the blanks based on our prior experience.
Learning Objectives
- Identify and describe the principles of gestalt psychology and its application in consumer behavior.
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