Asked by Benjamin Vidacak on Sep 22, 2024
Verified
A company can use ________ as a measure of how effectively it is engaging online stakeholders in a mutually beneficial exchange of information.
A) brand socialization
B) brand standardization
C) brand management
D) brand equilibrium
Engaging Online Stakeholders
Strategies and practices aimed at actively involving individuals or groups who have an interest in an organization's activities, through digital platforms.
Mutually Beneficial Exchange
An interaction or transaction that provides value or advantage to all parties involved.
Brand Socialization
A measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.
- Explain the concept of brand socialization and its measures.
Verified Answer
Learning Objectives
- Explain the concept of brand socialization and its measures.
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