Which content analysis technique involves beginning with existing words and phrases from the raw data,and then extending the exploration to understand latent meanings and themes apparent in the data?

A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Latent Meanings

Hidden or underlying meanings not immediately obvious in words, actions, or symbols, requiring interpretation or deeper analysis to uncover.

Existing Words

Words or vocabulary that are already in use and established within a language or field of study.

Exploration

The process of investigating something methodically to discover more about it, often used in the context of research.