In the theory of reasoned action and theory of planned behavior,behavioral intention refers to

A) what a person thinks will be the likely outcome of a behavior
B) a person's attitude toward a certain behavior and subjective norms
C) whether or not someone intends to engage in a certain behavior
D) attitude strength

Behavioral Intention

An individual's conscious plan or decision to exert effort to perform a particular behavior, often influenced by attitudes towards the behavior and subjective norms.

Theory of Reasoned Action

A psychological theory that predicts an individual's behavior based on their intention to perform that behavior, which is influenced by attitudes towards the behavior and subjective norms.

Planned Behavior

Refers to the Theory of Planned Behavior, which predicts how individuals' intentions toward behaviors are influenced by attitudes, subjective norms, and perceived behavioral control.