Asked by natalie parra on Sep 27, 2024
Verified
____, according to the Lengel-Daft Contingency Model of Media Selection, is at the lowest level on the media richness hierarchy.
A) Television
B) Telephone
C) General e-mail
D) A handwritten memo
E) Face-to-face conversation
Media Richness Hierarchy
A concept categorizing communication media according to their capacity to effectively convey information, ranging from rich media like face-to-face interactions to lean media like text messages.
- Comprehend the idea of media richness and its importance for effective communication.
Verified Answer
JP
Jessica Pedraza2 days ago
Final Answer :
C
Explanation :
According to the Lengel-Daft Contingency Model of Media Selection, general e-mail is at the lowest level on the media richness hierarchy because it lacks immediate feedback, is less personal, and has a lower ability to convey emotions and nonverbal cues compared to face-to-face communication.
Learning Objectives
- Comprehend the idea of media richness and its importance for effective communication.