According to the Lengel-Daft Contingency Model of Media Selection, ____ is a rich medium because it facilitates ____.

A) telephone communication; action
B) letter writing; an answer
C) report writing; goal accomplishment
D) the computer; networking
E) face-to-face conversation; immediate feedback

Lengel-Daft Contingency Model

A theoretical framework proposing that the effectiveness of communication processes within organizations depends on the complexity and uncertainty of tasks being performed.

Media Selection

The process of choosing the most effective media channels to communicate a message to a target audience.