Asked by Alexis Jimenez on Sep 28, 2024
Verified
The growth-market share matrix developed by the Boston Consulting Group (BCG) is a type of ________.
A) value chain
B) SWOT analysis
C) portfolio analysis
D) compatibility assessment
Boston Consulting Group (BCG)
A global management consulting firm known for its business strategy expertise and the BCG Matrix, a tool for portfolio analysis.
Portfolio Analysis
A tool or method used by investors and organizations to assess the potential or performance of a set of investments or business units.
Growth-Market Share Matrix
A strategic tool used by companies to evaluate their product portfolios and decide on actions like investment, divestiture, or growth strategies, based on market growth rates and relative market share.
- Identify the role of portfolio analysis in corporate strategy.
Verified Answer
Learning Objectives
- Identify the role of portfolio analysis in corporate strategy.
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