The customer portfolio matrix categorizes customers based on ________ and ________.

A) share-of-wallet; production costs
B) customer loyalty rate; market share
C) market share; customer loyalty rate
D) share-of-wallet; customer attractiveness

Share-Of-Wallet

A marketing term referring to the amount of the customer's total spending that a business captures in the products and services that it offers.

Production Costs

The total expenses incurred in the manufacturing of a product, including materials, labor, and overhead.

Customer Loyalty Rate

A metric that measures the proportion of customers who repeatedly purchase from a brand over a specific period, indicating their loyalty.