Asked by Eafrom Francis on Sep 28, 2024
Verified
During the information search stage of the consumer decision-making process,consumers often turn to marketer-controlled sources,such as product Websites and brochures.Which of the following is a problem associated with these sources of information?
A) increasing clutter
B) increasing complexity
C) increasing regulatory laws
D) increasing development costs
Marketer-Controlled Sources
Marketer-controlled sources refer to the channels and content fully controlled by the marketer, such as company websites, press releases, and branded advertising materials, used to communicate with the audience.
Information Search
The process consumers undertake to gather information about products or services to make informed purchasing decisions.
- Recognize the factors influencing consumer decision-making, including the information search process and sources.
Verified Answer
AT
Alexis Torrence2 days ago
Final Answer :
A
Explanation :
Marketer-controlled sources, such as product websites and brochures, often face the problem of increasing clutter. This refers to the overwhelming amount of marketing messages and information consumers are exposed to, making it difficult for any single message to stand out.
Learning Objectives
- Recognize the factors influencing consumer decision-making, including the information search process and sources.