Asked by Fanele Mthethwa on Sep 28, 2024
Which of the following is a benefit associated with conducting market research?
A) low costs
B) risk reduction
C) quick implementation
D) streamlined decision-making
Market Research
The process of gathering, analyzing, and interpreting information about a market, including information about potential customers and competitors.
Risk Reduction
Strategies or actions taken to decrease the likelihood of loss or the impact of potential risks on a project or investment.
Low Costs
A strategy or condition where a business seeks to achieve economies of scale or efficiencies to reduce production expenses.
- Understand the role of market research in facilitating marketing decisions.
Learning Objectives
- Understand the role of market research in facilitating marketing decisions.
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