Asked by julian ortiz on Sep 28, 2024
Verified
Your new employer has asked you,as a new marketing graduate,to identify a group of potential customers who might respond in a similar way to a given set of marketing efforts.You have been asked to identify a(n) ________.
A) market segment
B) target market
C) market strategy
D) market
Market Segment
A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.
Target Market
Refers to the specific group of consumers or organizations a company aims to reach with its products or services.
- Distinguish between market segments and target markets.
Verified Answer
TB
Tajin Begumabout 9 hours ago
Final Answer :
A
Explanation :
A market segment is a group of potential customers with similar characteristics and needs who are likely to respond similarly to a particular marketing strategy. Therefore, identifying a group of potential customers who might respond in a similar way to a given set of marketing efforts falls under the realm of market segmentation.
Learning Objectives
- Distinguish between market segments and target markets.
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