Asked by Andrew Seale on Sep 28, 2024
Which term refers to a marketer's ability to catalogue the members of a target market segment?
A) diverting
B) specificity
C) customization
D) addressability
Addressability
The ability to identify and reach specific target audiences or devices, usually in the context of marketing or advertisements.
Market Segment
A collection of people or entities with one or more common attributes, leading them to have similar demands for products and/or services.
- Learn the significance of addressability in targeting market segments effectively.
Learning Objectives
- Learn the significance of addressability in targeting market segments effectively.
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