Which type of market coverage strategy requires a firm to have the most detailed understanding of its target market?

A) behavioral target marketing
B) undifferentiated marketing
C) niche marketing
D) mass marketing

Behavioral Target Marketing

A marketing strategy that uses consumer behavior, including browsing and purchasing history, to tailor advertising and promotions.

Niche Marketing

A targeted marketing strategy focusing on a specific segment of the market that has unique preferences or needs, aiming to become a big fish in a small pond.