When conducting a customer lifetime value analysis,networking potential and learning potential are more difficult to evaluate than core business potential and cross-selling potential.

Networking Potential

The capability of an individual or organization to develop and maintain a network of business contacts, which can be leveraged for opportunities and growth.

Learning Potential

The capacity or ability of an individual or organization to gain knowledge or skills.

Core Business Potential

The inherent capacity of a company's primary area of operation to generate revenue and achieve sustainable growth.