Asked by Torri James on Sep 28, 2024
Verified
What is the most significant problem associated with a multiple channel distribution system?
A) inadequate distribution intensity
B) unclear channel ownership
C) channel functionality
D) channel conflict
Channel Conflict
Disagreements or disputes among marketing channel members, often caused by competing interests or disagreements on roles.
Multiple Channel Distribution
The practice of using more than one sales and distribution channel to reach the customer with products or services.
Distribution Intensity
Distribution Intensity refers to the level of market coverage a product achieves, ranging from intensive (available widely) to selective or exclusive distribution strategies.
- Identify the key challenges and considerations in managing multiple channel distribution systems.
Verified Answer
Learning Objectives
- Identify the key challenges and considerations in managing multiple channel distribution systems.
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