Asked by selena castillo on Sep 28, 2024
Verified
According to the text,what is the most important consideration when establishing and managing distribution channels?
A) market segmentation
B) margin structures
C) brand positioning
D) customer needs
Distribution Channels
The pathways through which a product or service is delivered from the producer to the end consumer.
Market Segmentation
The practice of categorizing a market into distinct subsets of customers with common needs or characteristics.
Brand Positioning
The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.
- Grasp the significance of customer needs in establishing and managing distribution channels.
Verified Answer
Learning Objectives
- Grasp the significance of customer needs in establishing and managing distribution channels.
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