An intensive distribution strategy is most suitable for which consumer product category?

A) convenience products
B) innovative products
C) unsought goods
D) luxury items

Intensive Distribution Strategy

A strategy in which a company stocks its products in as many outlets as possible to maximize reach and availability to customers.

Convenience Products

Goods that are readily available and easy for consumers to buy, often characterized by frequent purchase with minimal effort and comparison.

Consumer Product Category

Consumer product category refers to a classification of similar products or services offered to consumers that serve a similar purpose or satisfy a specific consumer need.