According to the text,what is the most important consideration when establishing and managing distribution channels?

A) market segmentation
B) margin structures
C) brand positioning
D) customer needs

Distribution Channels

The pathways through which a product or service is delivered from the producer to the end consumer.

Market Segmentation

The practice of categorizing a market into distinct subsets of customers with common needs or characteristics.

Brand Positioning

The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.