What is the most significant problem associated with a multiple channel distribution system?

A) inadequate distribution intensity
B) unclear channel ownership
C) channel functionality
D) channel conflict

Channel conflict is the most significant problem associated with a multiple channel distribution system. Multiple channel distribution involves using various methods to reach customers, such as online portals, retailers, and wholesalers, among others. Therefore, conflict among channels is a common occurrence, with each channel seeking to serve its interests best, which could potentially result in channel members competing with one another. This conflict could negatively impact sales, profits, customer relationships, and the firm's overall reputation.