Asked by yazan shannaq on Sep 28, 2024
Verified
Which of the following is true of social media marketing plans?
A) In the early days of social media marketing,many plans were developed for stand-alone campaigns that were not fully integrated into the brand's promotional mix.
B) Social media marketing plans may serve as stand-alone campaigns or be a fully integrated media choice in the brand's marcom plan.
C) Social media marketing plans must mirror traditional marcom plans and be fully integrated into the brand's promotional mix.
D) A & B.
E) A & C.
Promotional Mix
The combination of marketing strategies used to promote a product or service, including advertising, sales promotion, public relations, and direct marketing.
Marcom Plan
Short for Marketing Communications Plan, it outlines an organization's strategy and activities to communicate with its target market to achieve its marketing goals.
Stand-Alone Campaigns
Marketing efforts that are executed independently, without being integrated into a broader marketing strategy or campaign.
- Realize the value of blending social media marketing efforts with the brand's total marketing approach.
Verified Answer
Learning Objectives
- Realize the value of blending social media marketing efforts with the brand's total marketing approach.
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