Asked by Carmia Mattox on Apr 28, 2024
Verified
A broad,subjective search for trends across media and other environments is known as ________.
A) targeting
B) coolhunting
C) positioning
D) data mining
Broad Search
An extensive or wide-ranging examination or inquiry, often used in the context of searching for information across various sources or platforms.
Coolhunting
The process of identifying and analyzing new trends, styles, and cultural shifts, often used in marketing and product development to stay ahead of consumer tastes.
Across Media
Refers to the elements that exist or operate in different types of media platforms or across various media channels.
- Recognize the procedures involved in evaluating customers and the significance of customer perceptions in marketing strategies.
Verified Answer
Learning Objectives
- Recognize the procedures involved in evaluating customers and the significance of customer perceptions in marketing strategies.
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