Asked by Rohit Yadav on Sep 28, 2024
Which of the following would most likely be used by a marketer gathering customer insights about unmet and unrecognized customer needs?
A) trendspotting
B) in-depth interviews
C) data mining
D) loyalty surveys
Customer Insights
Deep understandings of customer behaviors and preferences, often derived from data analysis, that inform marketing and product development strategies.
Trendspotting
The act of identifying new trends in a particular industry or market.
In-depth Interviews
A qualitative research technique that involves conducting detailed, one-on-one interviews to explore deeper insights into a participant's thoughts, behaviors, or opinions.
- Determine the series of actions necessary for customer evaluation and understand the value of consumer insights within marketing disciplines.
Learning Objectives
- Determine the series of actions necessary for customer evaluation and understand the value of consumer insights within marketing disciplines.
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