Which term refers to the broad,wide-ranging,and exploratory scrutiny of customers and their needs?

A) customer assessment
B) customer positioning
C) customer-oriented metrics
D) customer relationship management

Customer Assessment

The process of evaluating customer needs, satisfaction, and feedback to improve products or services and enhance customer relations.

Customer-Oriented Metrics

Customer-oriented metrics are quantitative measurements used to assess how well a company meets the needs and expectations of its customers, including satisfaction scores, retention rates, and customer lifetime value.

Customer Relationship Management

Refers to practices, strategies, and technologies used by companies to manage and analyze customer interactions and data throughout the customer lifecycle.