Asked by Montrel Lockhart on Sep 22, 2024
Verified
A business can use ________ to engage members of an online community by providing free information that's valuable to current and potential customers.
A) content aggregation
B) content marketing
C) guerilla marketing
D) media blitzing
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Online Community
A group of people who interact with each other via the internet, sharing common interests, goals, or activities.
Valuable Information
Information that is useful, beneficial, or of significant worth to the recipient.
- Comprehend the ways in which content marketing generates value for businesses and their clientele.
Verified Answer
BS
Bonnie Smith4 days ago
Final Answer :
B
Explanation :
Content marketing involves creating and sharing free, valuable content to attract and engage a target audience. This strategy can be effective in building relationships with members of an online community and establishing a business as a trusted source of information. Content aggregation involves collecting and republishing existing content from various sources, while guerilla marketing and media blitzing involve unconventional and intensive marketing tactics that may not align with the goals of providing valuable information to customers.
Learning Objectives
- Comprehend the ways in which content marketing generates value for businesses and their clientele.