Asked by salvador borja on Jul 16, 2024
Verified
A factor that has sparked the rise of consumer-generated information is:
A) the increasing dominance of traditional media over digital media.
B) the reluctance of consumers to publish their thoughts and opinions on digital platforms.
C) the dwindling number of consumers using social networking sites.
D) the consumers' tendency to trust other consumers over corporations.
E) the digital media which is gradually becoming less consumer-driven.
Social Networking Sites
Online platforms that enable users to create public profiles, interact with real-life friends, and meet other people based on shared interests, activities, backgrounds, or real-life connections.
Digital Platforms
Online-based frameworks that facilitate varied interactions or services, such as e-commerce sites, social media, and cloud computing solutions.
- Understand the impact of consumer-generated content on businesses and marketing strategies.
Verified Answer
HS
Herschell Shaka MomoduJul 22, 2024
Final Answer :
D
Explanation :
The rise of consumer-generated information is significantly influenced by the tendency of consumers to trust information and reviews from other consumers more than the information disseminated by corporations. This trust in peer opinions over corporate messaging has led to an increase in the creation and sharing of consumer-generated content on various digital platforms.
Learning Objectives
- Understand the impact of consumer-generated content on businesses and marketing strategies.
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