Asked by Chris Gladden on May 27, 2024
Verified
A business would use a paid search as a way to
A) include pop-up ads on social media sites.
B) market products direct to consumer.
C) minimize transportation costs.
D) appear higher up in the search results.
E) access competitor feedback.
Paid Search
A digital marketing strategy where businesses pay to have their advertisements appear on search engine results pages based on user queries.
Search Results
The list of information, web pages, images, or other resources provided by search engines in response to a user's query.
- Ascertain and deploy metrics and analytics to gauge the performance of digital marketing initiatives.
Verified Answer
DJ
Diamond JenningsJun 02, 2024
Final Answer :
D
Explanation :
A business would use paid search as a way to appear higher up in the search results. Paid search allows a company to bid on specific keywords or phrases that are relevant to their business, and when someone searches for those terms, their ad appears at the top of the search results, increasing visibility and the likelihood of clicks and conversions.
Learning Objectives
- Ascertain and deploy metrics and analytics to gauge the performance of digital marketing initiatives.