Asked by Ranjit Dhatt on Jul 21, 2024

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A "Cash Cow," as the term is used by the Boston Consulting Group, refers to an organization or subunit that has ___.

A) a low market share in a high-growth market
B) a low market share in a low-growth market
C) a moderate market share in a moderate-growth market
D) a high market share in a high-growth market
E) a high market share in a low-growth market

Cash Cow

A business, product, or asset that consistently generates significant amounts of cash flow, often requiring little investment to maintain.

High Market Share

A situation where a company or product has a higher percentage of total sales revenue of a market compared to its competitors.

Low-Growth Market

A market characterized by slow increases in demand or sales over time.

  • Familiarize yourself with the BCG Matrix and its consequences for strategic management in relation to market share and market growth.
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AG
Audrey GarcesJul 26, 2024
Final Answer :
E
Explanation :
According to the Boston Consulting Group matrix, a "Cash Cow" is a business unit that has a high market share in a low-growth market. This means that the product or service is well-established and generates significant revenue without requiring significant investment or growth opportunities.