Asked by Gabriella Gonzales on May 09, 2024
Verified
On the BCG Matrix, products that have a low market share in an industry with high growth rates are referred to as _________ _________.
Question Marks
In a business context, 'question marks' refer to products or business units that have potential for growth but currently do not generate much revenue, often requiring significant investment to improve their market position.
BCG Matrix
A strategic business tool that classifies business units or products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on market growth and market share.
- Acquire an understanding of the BCG Matrix and its utilization in the realm of strategic marketing.
Verified Answer
KJ
Learning Objectives
- Acquire an understanding of the BCG Matrix and its utilization in the realm of strategic marketing.