Asked by Diana Olvera on May 02, 2024
Verified
___ analyzes business opportunities according to market growth rate and market share.
A) Flanking strategy
B) BCG Matrix
C) Five Forces analysis
D) Strategy formulation
E) Logistics plan
BCG Matrix
A strategic business tool used to evaluate the relative market position and potential growth of different products or business units within a company's portfolio.
Market Growth Rate
The increase in the size or sales of a specific market over a set period of time, often expressed as a percentage.
Market Share
The portion of a market controlled by a particular company or product, expressed as a percentage of total sales in that market.
- Gain an understanding of the BCG Matrix and its role in strategic management in the context of market share and market growth.
Verified Answer
ZK
Zybrea KnightMay 08, 2024
Final Answer :
B
Explanation :
The BCG (Boston Consulting Group) Matrix analyzes business opportunities based on market growth rate and market share.
Learning Objectives
- Gain an understanding of the BCG Matrix and its role in strategic management in the context of market share and market growth.