A comprehensive marketing strategy should specify what needs the firm will meet in order to achieve ________.

A) niche market segmentation
B) product customization
C) sustainable differentiation
D) customer consolidation

Sustainable Differentiation

Creating long-term competitive advantage by developing unique product features, services, or practices that are difficult for competitors to replicate.

Niche Market Segmentation

The process of dividing a broader market into smaller customer groups with specific needs, characteristics, or behaviors that might require individualized marketing strategies.

Customer Consolidation

The process of reducing the number of vendors or suppliers used by a company or merging multiple customer accounts or profiles into a single, unified account for better management.