Asked by Arben Lucgjonaj on Sep 28, 2024
A customer who buys ________ is a cross-buyer.
A) one product when a vendor has discounted prices
B) one product from a vendor on a regular basis
C) multiple products from many vendors
D) multiple products from one vendor
Cross-Buyer
A consumer who purchases multiple products or services from the same company, often encouraged through cross-promotion or bundling.
Discounted Prices
Reduced prices offered on goods or services, often as a promotion or to attract more customers.
Regular Basis
A consistent or recurring schedule or frequency at which a task or operation is carried out.
- Distinguish between different types of customers based on their purchasing behavior.
- Recognize the significance of repeat customers and cross-buying in marketing success.
Learning Objectives
- Distinguish between different types of customers based on their purchasing behavior.
- Recognize the significance of repeat customers and cross-buying in marketing success.
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