Asked by Arben Lucgjonaj on Sep 28, 2024

A customer who buys ________ is a cross-buyer.

A) one product when a vendor has discounted prices
B) one product from a vendor on a regular basis
C) multiple products from many vendors
D) multiple products from one vendor

Cross-Buyer

A consumer who purchases multiple products or services from the same company, often encouraged through cross-promotion or bundling.

Discounted Prices

Reduced prices offered on goods or services, often as a promotion or to attract more customers.

Regular Basis

A consistent or recurring schedule or frequency at which a task or operation is carried out.

  • Distinguish between different types of customers based on their purchasing behavior.
  • Recognize the significance of repeat customers and cross-buying in marketing success.