Which of the following emphasizes that consumers today may be influenced in several moments online prior to making a purchase decision?

A) ZMOT.
B) Verification.
C) FMOT.
D) SMOT.
E) GMOT.

ZMOT

Refers to the "Zero Moment of Truth," a marketing concept indicating the moment when a consumer researches a product online before making a purchase decision.

FMOT

The "First Moment of Truth," which refers to the critical moment when a consumer encounters a product on a store shelf and makes a purchase decision.