Asked by Muhammad Shoaib Asim on Sep 28, 2024
Which of the following refers to the moment a consumer chooses a product from the store shelf?
A) ZMOT.
B) Verification.
C) FMOT.
D) SMOT.
E) GMOT.
FMOT
First Moment of Truth; a marketing concept referring to the first time a consumer encounters a product and forms an impression.
- Identify various factors that affect consumers' decisions to purchase online.
Learning Objectives
- Identify various factors that affect consumers' decisions to purchase online.