Asked by Julie Smith on Jun 21, 2024
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A manufacturer of lawnmowers decides to advertise on Home and Garden Television network instead of on the three main networks, because it is less expensive to do so. As a result, the manufacturer can run its advertisement more frequently, and will hopefully increase the frequency that the target market will see the advertisement. This type of strategy is aimed at
A) decreasing marketing ROI.
B) decreasing revenue per ad dollar.
C) increasing rate of trial.
D) increasing revenue per ad dollar.
E) decreasing rate of trial.
Advertisement Frequency
The number of times an advertisement is shown to the target audience within a specific period.
Home and Garden Television
A cable television network broadcasting content related to home improvement, gardening, craft, and remodeling projects.
Revenue Per Ad Dollar
A metric that measures the amount of revenue generated by a company for every dollar spent on advertising.
- Learn about the monetary considerations and budgeting methods employed in the realm of marketing promotions.
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Learning Objectives
- Learn about the monetary considerations and budgeting methods employed in the realm of marketing promotions.
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