Asked by Bruce Eugine on May 30, 2024

verifed

Verified

The primary disadvantage of the percentage-of-sales budgeting method occurs when

A) there is not enough time to properly execute the method.
B) a firm's sales increase.
C) a firm's sales decline.
D) money is leftover when the budgeting period ends.
E) demand for the firm's products increase.

Percentage-Of-Sales

A method used to create a marketing or advertising budget based on a fixed percentage of a company's sales revenue.

Budgeting Method

A systematic approach to managing finances by allocating funds based on estimated expenses and revenues.

Sales Decline

A stage in the product life cycle where sales and profits begin to decrease due to market saturation, competition, or changes in consumer preferences.

  • Gain insight into the financial strategies and budgeting techniques applicable to marketing promotions.
verifed

Verified Answer

ZK
Zybrea KnightJun 04, 2024
Final Answer :
C
Explanation :
The primary disadvantage of the percentage-of-sales budgeting method is that it can lead to reduced marketing efforts when a firm's sales decline, as the marketing budget is directly tied to sales revenue. This can exacerbate the situation by further decreasing sales, creating a negative feedback loop.