Asked by Samuel Wanjo on Mar 10, 2024
Verified
A measure of _______ describes how useful an ad message is to the consumer doing the search.
A) reliability
B) relevance
C) impression
D) awareness
E) return on investment
Relevance
In the context of search engine marketing (SEM), it is a metric used to determine how useful an advertisement is to the consumer.
Ad Message
The central idea or theme of an advertisement designed to convey a specific message to the target audience.
Impression
In marketing, it refers to the count of times an advertisement or any form of digital content is displayed to users.
- Assess the parts of Integrated Marketing Communication strategies considering the consumer perspective and the aims of marketing communication.
Verified Answer
Learning Objectives
- Assess the parts of Integrated Marketing Communication strategies considering the consumer perspective and the aims of marketing communication.
Related questions
For Marketers with New Products or Services, IMC Is Particularly ...
Which of These Is the Least Interactive IMC Strategy ...
Define Integrated Marketing Communications (IMC)
Integrated Marketing Communications (IMC)represents the Product Element of the Four ...
How Are Social Media Used to Help Facilitate the Consumer ...