Asked by Timothy DeKorver on Jul 13, 2024
Verified
How are social media used to help facilitate the consumer decision process? What are the three most popular sites?
Social Media
Digital platforms and technologies that enable users to create, share, or exchange information, ideas, and content in virtual communities and networks.
Consumer Decision Process
The stages a buyer goes through when deciding whether to purchase an item, including need recognition, information search, evaluation, purchase, and post-purchase behavior.
- Discern the unified components of marketing communications and their impact on Integrated Marketing Communications campaigns.
Verified Answer
AB
Ashley BalgaJul 17, 2024
Final Answer :
The three most popular social media sites are YouTube, Facebook, and Twitter. Judicious use of these by marketers can encourage need recognition, information search, alternative evaluation, purchase, and post purchase reviews, all leading to increased company recognition and brand loyalty.
Learning Objectives
- Discern the unified components of marketing communications and their impact on Integrated Marketing Communications campaigns.
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