Asked by LaQuasha Coles on Jun 16, 2024
Verified
A product that is infrequently purchased benefits from the use of personal selling.
Infrequently Purchased
Items or services bought occasionally or rarely, often due to their durability, high cost, or specialized nature.
Personal Selling
The process of interacting one-on-one with someone to provide information that will influence a purchase or action.
- Establish the metrics for measuring the effectiveness of personal selling in various purchasing conditions.
Verified Answer
HG
Harman GahouriaJun 17, 2024
Final Answer :
True
Explanation :
Personal selling is effective for infrequently purchased products because it allows for detailed explanations, customization to customer needs, and the building of trust, which are crucial for high-involvement or complex purchases.
Learning Objectives
- Establish the metrics for measuring the effectiveness of personal selling in various purchasing conditions.
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