Personal selling is more effective when the good or service is

A) is a standardized good or service.
B) viewed as risky.
C) simplistic in nature.
D) is an existing product in the market.
E) frequently purchased.

Personal Selling

A direct form of selling where salespersons interact face-to-face with customers to explain or demonstrate the benefits of their product or service.

Standardized Good

A product that is uniform in quality and specifications across all units and is often mass-produced.

Risky

Entails exposure to danger, harm, or loss, often used to describe investments or decisions with a high potential for negative outcomes.