Asked by Jasmine Simpson on Jun 13, 2024
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According to Peter Drucker, the two basic functions of business are marketing and innovation.
Peter Drucker
A prominent Austrian-American management consultant, educator, and author, considered the father of modern management theories.
Basic Functions
The fundamental roles or activities that are necessary for a system, organization, or process to operate effectively.
Innovation
The process of creating new ideas, products, or methods that bring about significant improvements or changes.
- Gain insight into the historical development of marketing concepts and techniques.
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Learning Objectives
- Gain insight into the historical development of marketing concepts and techniques.
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