Asked by Maria Amavizca on May 09, 2024
Verified
In which era of the marketing evolution did firms begin to focus on what consumers wanted and needed before designing, making, or selling a product?
A) production-oriented era
B) sales-oriented era
C) value-based marketing era
D) market-oriented era
E) creative production era
Production-oriented Era
A period in business history when the focus was on production efficiency and output rather than on customer needs or preferences.
Sales-oriented Era
A period in marketing history focusing on aggressive sales techniques to push products, regardless of consumer demand or needs.
Value-based Marketing Era
A period in marketing that emphasizes delivering and communicating the value of a product or service to customers, focusing on relationship building and customer satisfaction.
- Familiarize yourself with the historical development of marketing and its different epochs.
Verified Answer
Learning Objectives
- Familiarize yourself with the historical development of marketing and its different epochs.
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