Asked by Amanda Nazimi on Jun 29, 2024
Verified
Businesses that emerge as winners are those that have been proactive rather than reactive.
Proactive
Taking initiative by acting in advance of future situations rather than just reacting, thereby controlling circumstances by causing things to happen.
Reactive
Describes a response to events or situations rather than initiating or influencing them.
- Comprehend the development of marketing principles and tactics through history.
Verified Answer
ZK
Zybrea KnightJul 04, 2024
Final Answer :
True
Explanation :
Proactive businesses anticipate future challenges and opportunities, allowing them to adapt and innovate ahead of time, which often leads to a competitive advantage and success, whereas reactive businesses may struggle to keep up with changes and unexpected situations.
Learning Objectives
- Comprehend the development of marketing principles and tactics through history.
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