Asked by Melissa Crosby on Sep 28, 2024
According to the text,which of the following best explains why the marketing mix receives different customer responses?
A) rising education levels
B) shifting political cultures
C) varying customer needs
D) declining monetary values
Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market, often summed up by the 4Ps: product, price, place, and promotion.
Customer Responses
The reactions or feedback from customers regarding a company's products, services, or policies, which can influence business strategies.
- Comprehend the basis for different customer responses to the marketing mix.
Learning Objectives
- Comprehend the basis for different customer responses to the marketing mix.
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