Asked by sachdeva prince on Apr 25, 2024
Verified
Ad substantiation requires advertisers to have a reasonable basis for the claims made in their advertisements.
Ad Substantiation
An FTC standard requiring advertisers to have a reasonable basis for the claims made in their ads.
Reasonable Basis
A justification or foundation for belief or action that is considered fair or sensible under given circumstances.
Claims
Demands for something due or believed to be due, typically used in the context of legal or insurance disputes.
- Recognize the importance of ad substantiation and the requirements for claims made in advertisements.
Verified Answer
TD
tajinder dhadda6 days ago
Final Answer :
True
Explanation :
To combat deceptive advertisements and half-truths,the Federal Trade Commission requires ad substantiation,which mandates advertisers to have a reasonable basis for the claims made in their advertisements.
Learning Objectives
- Recognize the importance of ad substantiation and the requirements for claims made in advertisements.