Asked by Roberta McGuire on Jun 30, 2024
Verified
________ is a requirement by the Federal Trade Commission that a company run advertisements in which the company explicitly states that formerly advertised claims were untrue.
A) Corrective advertising
B) Declaration against interests
C) Notice publication
D) Service of process
E) Constructive service of process
Corrective Advertising
Advertising in which the company explicitly states that formerly advertised claims were untrue. Also called counteradvertising.
Advertisements
Messages intended to promote or sell a product, service, or idea through various media channels.
Federal Trade Commission
A federal agency established to enforce antitrust and consumer protection laws in the United States, preventing unfair or deceptive business practices.
- Understand the significance of evidence in advertising and the criteria for assertions made in promotional materials.
Verified Answer
NR
Nordiana Ro azmiJul 01, 2024
Final Answer :
A
Explanation :
The Federal Trade Commission (FTC)may require that a company engage in corrective advertising (or counter-advertising),which requires the company to run advertisements explicitly stating that the formerly advertised claims were untrue.
Learning Objectives
- Understand the significance of evidence in advertising and the criteria for assertions made in promotional materials.