Asked by Saatvic Arora on May 10, 2024
Verified
An individual (or group) capable of making the decision on a good or service a salesperson is selling is referred to as a
A) lead.
B) prospect.
C) client.
D) customer.
E) qualifier.
Qualified Prospects
Potential customers who have been researched and evaluated and are deemed to have a high likelihood of becoming buyers.
- Appreciate the key components and sequences in the personal-selling strategy, inclusive of prospecting for potential leads and conducting sales pitches.
Verified Answer
JY
Jordin YarbroughMay 15, 2024
Final Answer :
B
Explanation :
A prospect is an individual or group who has the potential to make a decision on a good or service a salesperson is selling, indicating they have shown some level of interest and potentially have the authority and resources to make a purchase decision.
Learning Objectives
- Appreciate the key components and sequences in the personal-selling strategy, inclusive of prospecting for potential leads and conducting sales pitches.
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