Asked by Abhishek Prodduturi on May 12, 2024
Verified
During which step of the personal-selling process does the salesperson establish a rapport that sets a foundation for the relationship and asks questions to learn more about the prospect and his or her needs and wants?
A) the approach step
B) the qualifying step
C) the preapproach step
D) the presentation step
E) the prospecting step
The Approach Step
A phase in a process or strategy that involves moving towards a specific goal or objective through planned actions.
Rapport
A positive relationship characterized by mutual respect, trust, and understanding between individuals or groups.
- Comprehend the essential aspects and steps involved in the personal-selling method, including locating prospective customers and making sales presentations.
Verified Answer
CG
Carlene GittensMay 19, 2024
Final Answer :
A
Explanation :
The approach step is when the salesperson first makes contact with the potential customer. This step involves establishing rapport and asking questions to understand the prospect's needs and wants, setting the foundation for a successful sales relationship.
Learning Objectives
- Comprehend the essential aspects and steps involved in the personal-selling method, including locating prospective customers and making sales presentations.
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