Business-to-business marketing differs from consumer marketing in that business-to-business marketing ________.

A) typically involves competitive bidding and price negotiations
B) usually has one person involved in purchase decisions
C) heavily emphasizes advertising in the marketing mix
D) relies upon frequent impulse purchases

Business-To-Business Marketing

Marketing strategies and tactics directed towards other businesses rather than to individual consumers.

Competitive Bidding

A procurement process where multiple providers submit bids to win a contract, primarily based on price and quality.

Price Negotiations

The process of discussing and agreeing upon the prices of goods or services between sellers and buyers.