Asked by Mike Tyson Bing Bong on Jul 20, 2024
Verified
Claritin, makers of allergy tablets, expanded its product line to include a chewable, fruit flavored allergy tablet, specifically designed to be easy for children to take. For this product, Claritin is segmenting the market based on
A) lifestyle.
B) age.
C) customer convenience.
D) motivation.
E) gender.
Market Segmentation
The practice of dividing a target market into smaller, more defined categories based on characteristics like demographics, needs, priorities, and common interests.
Chewable Tablet
A form of medication or supplement designed to be chewed before swallowing, making it easier to ingest for those who have difficulty with traditional pills.
- Gain insight into the significance of psychographic, demographic, and behavioral segmentation in marketing approaches.
Verified Answer
Learning Objectives
- Gain insight into the significance of psychographic, demographic, and behavioral segmentation in marketing approaches.
Related questions
When It Comes to Segmenting Markets Based on Income, the ...
In Studying Consumers Like Gail, a College Student, Marketers Often ...
Why Would a Marketer Use Age as a Segmentation Variable
The ________ Framework Measures Two Dimensions: Primary Motivation and Resources
Jerome Has Found That Both Commercial and Residential Real Estate ...